AMADA software and production virtualization To meet the stringent needs of the market, we need (at least) two things: an integrated approach, which we could define holistic, towards the production cycle, and the ability to optimize it end-to-end. The AMADA software platform dedicated to the management of the production flow serves precisely this: to simplify, optimize and manage it centrally, going to accelerate the sharing of information and automation, and to bring down sources of inefficiency. The key element of the system is the digital database of AMADA (vSDD), which represents the main repository of all the information of the production cycle and allows to share them between technical offices and field operators, to achieve the time and cost optimization that is needed in today’s industrial ecosystem.